A younger generation of consumers is looking to enhance their lips through filler. And we want them to choose Kysse. But this millennial doesn’t respond to the traditional cues of advertising – claims, RTBs, hard sells. She’s hungering for a deeper emotional connection from her brands and is looking for engaging experiences. And she wants to be given the opportunity to make her voice heard, express who she is, and tell her story. We already have a deeply compelling message in ‘Your Kysse, Your Story.’ Now we need to show younger millennials how they can tell that story in a way that’s relevant for them.

These snackable social videos show XpresHAn Technology™ in motion like never before. With gorgeous, mesmerizing lip movement, we’ll say what “Your Kysse, Your Story” can mean for a millennial audience, and leave every viewer chanting along that they
 Can’t resist Kysse.

MY ROLE: Creative / Art Direction / Design
Production company: The Youth Company