We created a way for small businesses to make money from their ads. Literally.

Our creators took their videos, broke them down frame by frame, and created an NFT collection. From the music to the art, each piece of the ads was available for purchase on the blockchain. All profits went back to the advertisers and the community.

WEBSITE: https://collectivecollection.shop/
MY ROLE: Creative Direction
AWARDS: One Show Merit

TL;DR:
NON-FUNGIBLE ADS Everything in these small businesses" ads was available for purchase: from the frames of their videos to their music, all using NFT technology. INSIGHT Meta Elevate is our program to help Black and LatinX entrepreneurs to grow. We provide free training, mentors, and partnerships. So we thought: what if instead of these small businesses paying for ads, the ads paid them back as NFTs? HOW IT WORKED We matched small businesses, NFT artists, and musicians to collaborate and create 15-second ads in the artists unique styles. The creators broke the videos down frame-by-frame and turned them into NFT collections. The profit was used to benefit the small businesses and the communities. AN OPEN-SOURCE IDEA As an open idea, any underserved community can use it now create ads that make profit. A new way to help elevate small businesses and creators. More than ever, ads pay off. 120k people engaged in the drop. The launch was simultaneous in NFT NYC (one of the worlds' most important NFT events); and on the stages of Cannes Lions, Creative Week Lisbon and Conecta Entertainment Fest in Spain. All NFTs were sold.