IDEA: A team of world-class scientists will grow potatoes under Martian conditions in a bid to save millions of lives.
The experiment, led by the International Potato Center (CIP) and NASA, is a major step towards building a controlled dome on Mars capable of farming the invaluable crop in order to demonstrate that potatoes can be grown in the most inhospitable environments.
The goal is to raise awareness of the incredible resilience of potatoes, and fund further research and farming in devastated areas across the globe where malnutrition and poverty are rife and climbing.
So far it has reached over 5 Billion media impressions and is now headed to grow these spuds in Bangladesh.
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Cannes Lions 2017 - Health - Health & Wellness - Gold
Cannes Lions 2017 - Innovation - Applied Innovation - Silver
Cannes Lions 2017 - PR - Use of Technology - Silver
Cannes Lions 2017 - 4 Shortlists (Health & Wellness, Media, Promo & Activation)
Potatoes on Mars — Interview with Christopher P. McKay, NASA