INSIGHT: Doctors hate herpes patients because they are a handful; they complain a lot and keep coming back. It's a pain for them as much as it is for the patients.
EXECUTION: In this campaign we use humor to get doctors' attention. We remind them just how they end up suffering from the same symptoms as their herpes patients: it itches, it makes them red, it causes headaches and keeps the awake at night. And the fastest, most efficient way to end everyone's pain is to use Valtrex.
My role: Art Direction, Design